Strategic Challenge

 

Adobe's previous model was packaging and shipping products to customers. This model is still around but not for most of the software of digital products on the market today. Offering these same high demand products virtually now, is a convenient, practical, faster, and less expensive to get those products to customers. 

Of course, this doesn't just happen. In addition to the complex and intricate strategy that had to be planned and executed, some other modifications had to be made as well. Again, a change in shipping would mean a cost savings to the company but that cost would be shifted elsewhere to support things like server space and increased security measures for housing customers data (including financial or personal information). Adobe had to invest in the infrastructure to house additional data including to manage and store files.

Unlike the transportation and logistics aspect of the previous model, Adobe would solely be responsible for this data and security. Other options existed for transportation (utilizing one carrier or method or transportation is necessary) but with the transition to the cloud, Adobe assumed responsibility for data and security measures.

Fortunately for Adobe, their strategy was well thought out, planned, and executed. This has enabled them to be setup for success largely in part because these considerations were made beforehand. The tech industry continues to advance at a rate that outpaces almost every other industry. This is good for Adobe because it increases the options they have for products and services. This also enables things like ransomware and viruses to be more prevalent a bigger risk to something critical to Adobe's continued success, keeping customer's data secure and private.